Dr. Jung-Joo Lee
Director & Principal Investigator
jjlee@nus.edu.sg
JJ is currently an Associate Professor and Deputy Head (Research) at the Division of Industrial Design, National University of Singapore. Her teaching & research areas include Service Design, Human-Centered Design, Co-Design and User Experience Design. Her current research interests focus on 1) Service Design for Public Sector Innovation & Organisational Transformation, 2) Service Design for Emerging Technologies, 3) Co-design and Empathic Design.
1. Academic Qualifications
Ph.D., Aalto University, School of Arts, Design and Architecture, 2012
M.Sc., KAIST, Industrial Design, 2007
B.Sc., KAIST, Industrial Design, 2005
2. Current Posts
Associate Professor (tenured) | Division of Industrial Design, College of Design and Engineering, NUS, Jan 2024 – present
Deputy Head (Research) | Division of Industrial Design, College of Design and Engineering, NUS, 2018 – present
3. Research Grants Awarded (Selected)
University of Sydney SDG International Program, “Examining the impacts of emerging technologies on the aged care workforce” (Apr 2024 - Mar 2025), AU$149,876 | PI
Ministry of Education Singapore, “Describing the Plurality of Service Design” (Mar 2023 - Jul 2025), S$179,600 | PI
Ministry of Education Singapore, “Enhancing personal comfort and well-being through human-centric built environments” (Feb 2022 – Feb 2024), S$ 660,000 | Co-PI
The Land Transport Authority of Singapore (LTA), Urban Mobility Grand Challenge (UMGC), “2025 and beyond: Re-defining people-vehicle interaction and infrastructure for future mobility in Singapore” (Jun 2021 – May 2023), S$ 2,368,837 | Co-PI
Ministry of National Development, Land and Liveability National Innovation Challenge (L2 NIC), “Designing future-ready and sustainable nursing homes for person-centric care models in communities” (Sep 2017 – Mar 2020), S$2,698,031 | Co-PI
Ministry of Education Singapore Tier 1, “Service Design for Digital Government: Case studies in Asia and integrated design frameworks for digital transformation of public services” (Jan 2019 - Dec 2021), S$180,000 | PI
Ministry of Education Singapore Start-up Funding, “People-centred service innovation through co-design experiments”, (Dec 2014 – Nov 2017), S$179,992 | PI