Joy-to-Order is a financial planning app that guides young couples along the BTO process and support them in planning plus keeping track of their financial goals.
After conducting user research, our group generated key insights, which were broken down into three main stages of the BTO process. Firstly, when planning for their BTO, couples were overloaded by information, such that they overlook the need to plan financially. Also, couples may not be equally updated on the process. Secondly, during the BTO process, couples find it difficult to track deadlines, to-dos and financial goals. Lastly, after key collection, couples still struggle financially due to poor planning, making the journey an unpleasant one.
We conceptualized multiple solutions, which were further refined after several user testings. Firstly, in Joy-to-Order, information is filtered to personalize the BTO process for couples, while helping them to easily weigh their options when setting financial goals in accordance to their lifestyle needs. Timely notifications are provided to help couples stay on track along their BTO journey. Secondly, information is synced for easy collaborative decision making, engaging both partners in the process.
Lastly, Joy-to-Order gives couples a peace of mind throughout the process, encouraging celebration and joy.